Built By Locals is a documentary-style podcast spotlighting the unsung heroes behind small businesses and local communities. Join us on a 60-city journey as we share the voices of barbers, bakers, teachers, and everyday workers who keep America running — with no script, just truth.
Every episode hits differently, but this one hit home. It’s a raw, honest conversation that captures everything Built By Locals stands for — resilience, community, and the quiet power of showing up every day.
Built By Locals was launched as part of the Shop Local | Main Street America Tour 2025 — a 60-city journey across the country, sharing the voices of those holding their communities together. We’re talking to the restaurant owners, barbers, bakers, teachers, baristas, and cashiers who show up every day — even when it’s hard. Everyone’s facing something right now. This podcast is about telling those stories, unfiltered.
Because when we listen to each other, we build something stronger.
I’ve been building technology for small businesses since the early days of search — when Google was two people and local ads were barely a thing. Over the last 25 years, I’ve helped hundreds of thousands of merchants connect with their customers. But now, the challenges are bigger. So is the mission. This summer, I’m hitting the road. Thousands of miles. Coast to coast. No studio. No fluff. Just a mic, a camera, and the people who built this country from the ground up.
— Jay Bean, Founder & Host
Jay Bean is a lifelong champion of small businesses and the founder of Built By Locals. With decades of experience helping local merchants thrive, Jay now travels across the country to amplify their voices — one city, one story, one episode at a time.
At Built By Locals, we believe that real change starts with real stories. These values guide every mile, every interview, and every episode — because honoring the heart of America means living by the principles that built it.
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Being on Built By Locals gave me the space to share the hard parts of running a small restaurant — not just the success stories. Jay made me feel heard, and for the first time, I felt like someone really got it.
Built By Locals isn’t just a podcast — it’s a movement. These are the voices of community leaders, small business owners, and everyday workers who’ve been featured or inspired by the journey.
Built By Locals is a podcast from the road — sharing the voices, stories, and struggles of everyday Americans building their communities from the ground up.
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